Editorial Old is a 'fresh' take on one of our most popular classics . So to understand Editorial Old we need to go back to Editorial New's Concept for a second.

The concept of Editorial New was rooted in 70s & 80s vintage ads. With its narrower stance and elegant curves, this workhorse serif quickly became one of your favourite. ▲ Stemming from that success, we had the idea to push this vintage concept a bit further in this spin-off.

What if Editorial New got Old??

Its curves would be less tense, its connections a bit more relaxed, its ligature more droopy and more present, its terminals softer. Alongside this idea of the vintage ads, we created a melting, eroded version of our timeless classic with a ton of luscious ligatures.

Two Times Elliott led visual campaign embodies this idea of agelessness through refined curves, etched and molded oddities, trinkets and jewelry.